深圳梓泰锋电子有限公司

深圳梓泰锋电子有限公司成立于2010年,是一家以代理进口高新技术产品为主的公司,提供SMD及DIP全系列电子元件一站式套服务,拥有多个专业销售服务机构,以优质的产品,诚信的经营理念,卓越的服务,赢得了广大客户的信赖与鼎力支持,拥有稳定且不断扩大的客户群,具有良好的商业信誉。 主要经销代理松下PANASONIC法拉电容系列、松下PANASONIC电位器系列、日本村田(MURATA)微调电容系列、美国BOURNS电位器系列、俄罗斯MKA、OKI(ORD)、哈姆林(HAMLIN)、干簧管系列、台湾环达DIP编码开关系列、国内法拉电容系列等;公司长期备有现货库存,信誉好;品种全;质量优;价格宜;交货快;热忱欢迎国内、外经销商、厂商前来洽谈合作共谋发展。欢迎垂询!

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The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

评论(02)

  1. 2018-11-16

    This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.

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  2. 2018-11-16

    Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.

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