温州奥迪丽电气有限公司

温州奥迪丽电气有限公司 是一家专业从事于开关插座的设计,制作,展出项目、人文的策划、设计、开发制作的企业。公司以塑造开关插座品牌形象、传播文化、提升品质为宗旨。公司云聚了一批具有现代企业管理能力的高级人才和长期从开关插座的高级策划、设计、制作工程技术专家,及拥有数百名技艺精湛的开关插座研发团队。

  我公司以“诚信为本、专业保证、以质取胜、高效运作,充分满足客户需求”为企业宗旨,以品牌化发展、新产品研制为核心竞争力。为此我公司积聚了一批优秀的专业技术人才和一支特别能打硬仗的施工队伍。多年来实践证明,我公司别具风格的策划设计方案、精湛的技术、高效的运作管理,得到了客户的广泛首肯和业界的高度评价。公司骨干均有从事开关插座业务15年以上的管理经验,有开关插座设计工程制作人员数百人,云集了一大批专业人才和工程技术的、在质量和服务等方面都堪称业内高水平。

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The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

评论(02)

  1. 2018-11-16

    This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.

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  2. 2018-11-16

    Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.

    回复

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