Acmell International Co.,Ltd

Acmell is one of the fastest-growing manufacturer of Mini smart camera in China,and has already became a main supplier of mini camera for personal security,outdoor activity and wearable purpose. Founded in 2010, Acmell committed to providing inimitable smart camera to consumers.

With fabulous design and relentless in pursuit of innovation, Acmell is changing the market of mini cameras. Acmell camera is one of top sellers on the biggest B2C platform in China. Our market share grows dramatically since we enter to this field, keep updates and launch new products strengthens the competitiveness of company.

Thanks to our great team with expertise, passion and far-sighted. Acmell believes all amazing moments should be recorded, we need a smart camera simple to use,easy to install, meanwhile can be used in various applications.


The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.


We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.


  1. 2018-11-16

    This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.

  2. 2018-11-16

    Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.



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