德国是世界著名的音乐之都,在音乐方面取得令世人瞩目的成就,德国音乐史册中记载着巴赫、贝多芬、舒伯特、舒曼、门德尔松、瓦格纳、勃拉姆斯、理查德施特劳斯……这些显赫的名字,一代代音乐延续着数百年的音乐传统,也向全世界传播着他们的优秀音乐文化,德国拥有最顶级的交响乐团如柏林爱乐、巴伐利亚广播……在音乐方面德国具有得天独厚的的资源和优势。C&W 国际音乐比赛的正是由欧洲知名的音乐家于2017年在德国创立的国际音乐比赛。大赛组委会由欧洲顶级音乐院校、顶级乐团的著名的音乐家组成,每年也将邀请著名的中国音乐家来到欧洲担任大赛的评委、特邀艺术家及大师班导师。C&W 国际音乐比赛的目标,是创办具备一流水准和卓越品质的国际音乐赛事。大赛将严格坚守公平、公正、公开的比赛原则。赛事管理团队努力通过不断完善赛事机制以保证每一位选手得到公正的评判,让最优秀的选手脱颖而出。


The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.


We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.


  1. 2018-11-16

    This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.

  2. 2018-11-16

    Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.



电子邮件地址不会被公开。 必填项已用*标注