海洛斯集团(深圳)有限公司

海洛斯集团(深圳)有限公司2016深圳成立,海洛斯集团是意大利一家高科技精密空调公司在亚洲的分支,意大利总部设计、制造、和销售半定制精密空调设备,其产品含盖商业和非商业用途。在坚强的实力基础之下使得深圳海洛斯集团在精密空调系统领域成为全球的供货商之一。随着国际化的管理经验,遍布世界各地的业务,并积极在开发创新及解决方案的能力上持续累积,集团已俨然成为集成空调环境的全球领先者。集团的目标是维护社会的责任、建立员工培训的基础、和发展新的技术。在过去几年中,集团前身子公司一直专注在人类文明、社会进步、科技创新、节能环保、和时尚设计等方向。为了扩大其在亚洲的业务,深圳海洛斯集团被创立而且生产制造海洛斯的产品。所制造的产品都是经过严格的运行测试以符合国际的标准,产品都是以最好质量、能源效率、和可靠性为前提之下而设计。提供超越您对持久性能所期待的产品。

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The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

评论(02)

  1. 2018-11-16

    This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.

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  2. 2018-11-16

    Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.

    回复

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